In our quest for that lightest bottle achievable, we took our eyesight into a group of qualified glassmakers. Discovering styles and glassblowing approaches to minimise glass usage devoid of compromising sturdiness.

The result noticed glass staying hand-blown right into a teardrop condition. For The very first time in the model’s background, the iconic sq. Johnnie Walker bottle has actually been reformed. 

As outlined by our analysis, it is also considered to generally be the whole world’s lightest 70cl Scotch Whisky glass bottle at any time introduced to industry.

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Worldwide Design and style Director at Diageo, Jeremy Lindley who led the design venture, stated, “Johnnie Walker Blue Label Ultra was born out of an ideation session taking a look at the way forward for luxurious. With other groups relocating in the direction of lightweight – such as eyewear and superior-general performance biking – we questioned no matter whether luxury spirits could follow accommodate. “We took our eyesight to some team of qualified glassmakers and in the course of a five calendar year take a look at-and-find out procedure slowly found out how to generate stylish, light-weight glass.

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We hope that our discoveries will likely have a favourable impact within the wider business and assist learn new opportunities for lighter, decreased carbon packaging possibilities.”

Johnnie Walker Blue Label Ultra is definitely the brand’s lightest 70cl Scotch whisky glass bottle thus far and also to the very best with the manufacturer’s understanding and analysis, the globe’s lightest 70cl Scotch whisky glass bottle2 . The look can take Daring strides and dares to experiment that has a recognised paradigm of luxurious.  

With fewer than 888 bottles produced globally, check here Every single bottle is individually numbered and offered inside a luxurious collector’s case.

Having said that, the engineering won't nonetheless exist to roll out the Ultra bottle permanently. Diageo hopes that this will modify, and it has by now been granted a patent to carry on development. 

5 years in the past, Johnnie Walker established out with a certain ambition; to move the spirits marketplace forward. Owning recognized that a lot of luxurious classes were being heading in a whole new direction – ‘sensitive’, instead of ‘major’ – the brand name sought to experiment with amongst its most luxury whiskies. Aiming to thrust the boundaries of lightweighting glass, all inside the identify of development.

Diageo has submitted filings to possess its granted British isles Patent No. GB2616831 B endorsed as licensable of appropriate within the UKIPO patent sign up, and intrigued parties are invited to ask for a typical royalty no cost, non-distinctive licence from Diageo.

“Rather than keep this new knowledge near our upper body, we’re thrilled to offer a royalty-free licence to our granted UK patent to the earth.

The reveal of Johnnie Walker Blue Label Ultra signals the brand’s dedication to innovation, with hopes that the ground-breaking design and style could inspire the more magnificent, lightweight, and minimal-carbon whisky bottles of tomorrow. 

Of course—this collectible version might be requested online and shipped securely to your doorway with signature affirmation.

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And also this, for The very first time in Diageo’s background, a license to our patent for light-excess weight glass beverage containers will probably be provided with a royalty-no cost foundation to all as a way to inspire development in the wider business.